The brand new ROLI Seaboard RISE is a head turner! Really! At Winter NAMM 2016, I was on my way to a meeting and walked by this super stealth-looking gadget screaming, “Touch me!” I did—couldn’t help it. It was the ROLI Seaboard RISE and as soon as I touched the keys (so different that ROLI calls them keywaves), I knew that this would be a game changer. The sound I heard by simply pressing the key was cool but that wasn’t the point. As a guitarist who plays keys, I instantly got it—the Seaboard offers the same kinds of expression I enjoy on guitar: side-to-side finger movement for vibrato, tone effected by placement of the finger on both hands, bends, slides, and expression guided by the soul.

… (I) walked by this super stealth-looking gadget screaming, “Touch me!” I did—couldn’t help it.

Screen Shot 2016-04-22 at 6.02.10 PMIt’s one thing to play a synth utilizing mod and pitch-bend wheels, attack and release velocities, and aftertouch; it is completely different thing to have all of that expressive control, and more, available instantly during the performance anytime the music calls for it. And the Seaboard lets you bend one note at a time in a chord, control the glissando of two different notes in different directions, or press into the key, slide forward, and slide between keys at will. This is so revolutionary that ROLI has produced Equator, a custom-built software synth that is included with purchase of a RISE. Equator’s extensive power and intuitive simplicity let the user fully realize the Seaboard’s creative possibilities. ROLI has also created NOISE, a free iOS app that pairs wirelessly via Bluetooth with the RISE and functions as a mobile sound engine.

Please watch the videos linked below to see this thing in action. I think you’ll understand, right away, just like I did at NAMM.


For a complete list of FAQs that you might encounter from customers and for an extensive set of selling points and strategies, check out the following document. RISE-Selling ROLI Products


5D Touch

You can control sound and make music through Five Dimensions of Touch: striking the keywaves, pressing into them, gliding sideways along them, sliding up and down the keywaves, and lifting off.

5D Roli

Explore a Collection of Sounds

While ROLI’s NOISE app for iPhone comes with 25 exquisite sounds from acoustic strings to richly layered synthetic effects, the computer-based Equator comes with 170 sounds. Custom-crafted by ROLI’s sound designers, they are all built for Multidimensional Polyphonic Expression (MPE). Each one sounds—and even feels—different on NOISE’s surface. And, just so you can be assured that the Seaboard RISE will easily incorporate into your existing system:

  • The Seaboard RISE includes Bitwig’s 8 Track DAW.
  • Equator works as an AU and VST plug in!

A complete description of the software that comes bundled with the Seaboard can be found HERE.

iPhone on Roli Stand

Add New Sounds to Your Collection

Add dozens of new sounds to your library through NOISE Packs—available for in-app purchase—and take your music in new directions. Hybrid Acoustic comes with over 500 MB of samples such as Choir and Strings. Expressive Electronic includes vintage synths and contemporary pads. Choose one of the sounds on the Synthetic Leads NOISE Pack, and turn your iPhone into an instrument for searing solos.


A Revolutionary Interface

Pliable, pressure-sensitive keywaves take the place of keys on a traditional keyboard. The sensor-embedded keywave surface lets you shape sound through touch. Three faders let you fine-tune the responsiveness of the surface to touch.

Laptop 1

Customize Your Settings on One Dashboard

Included with every RISE, ROLI Dashboard is a convenient application that helps you modify and customize the settings that are most important to your music. Assign MIDI CCs to the three Touch Faders or the XY Touchpad, edit the Five Dimensions of Touch, and tweak other settings from one accessible Dashboard.

iMac Roli

The Visualiser
 is a real-time graphical representation of the keywave surface of the RISE. As you play on the keywave surface, the Visualiser responds to the Five Dimensions of Touch.


Seaboard RISE 25
USB Controller Keyboard
$799.99 (US)
HL 00159586

Seaboard RISE 25 Flip Case
Sky Blue
$129.99 (US)
HL 00159589

Seaboard RISE 49
USB Controller Keyboard
$1,199.99 (US)
HL 00159587

Seaboard GRAND
61-Note USB Keyboard Controller
$2,999.99 (US)
HL 00159588



Communicating Creativity

Straight from the Source: Samson Technologies
EDITOR’S NOTE: This article is straight from Samson Technologies’ Andy McKenzie, Marketing and Product Training Specialist. Andy uncovers some excellent talking and selling points regarding their Expedition portable sound systems.

Samson Expedition portable PA systems provide quality sound reinforcement in the classroom, an often overlooked yet extremely important aspect of music education environments—without quality sound, communication and learning are compromised. Samson portable sound systems are available in two major configurations: rechargeable battery powered systems and all-in-one AC powered systems. (Description and VIDEOS)


XP106w_FrontPermanently installed sound systems are designed for a fixed application; however, Samson portable PA systems remove the constraints of the classroom, offering quality performance, and providing the ultimate flexibility to move beyond the walls of the classroom if that’s what’s best for the student.

No cables! Our rechargeable speaker systems provide quick and easy setup, basic inputs, tone control, and even wireless Bluetooth® streaming in a lightweight, compact package.

XP800_HeroSamson’s Expedition all-in-one systems are the perfect solution for customers who need more power with the added capacity to handle larger musical performances and speaking presentations. Almost all of these uniquely designed, compact stereo PAs feature removable powered mixers, EQ, effects, and Bluetooth streaming. Plus, setup and breakdown can be done in less than five minutes!

Qualifying Your Education Customer

How portable does the system need to be? If they need the easiest setup and utmost portability without the mess of cables or AC extension cords, offer Expedition XP106W, Express, and Escape.

If the system is going to be used mainly in one room, but requires a bit more power and input flexibility, offer Expedition XP150, XP800, and XP1000.

How many people are you communicating with? For small areas with up to 20 people that require just a single speaker with between 30 and100 watts of power, offer Expedition XP106W, Express, and Escape.

For larger rooms with settings for 30 to 100 people that require over 150 watts of power, offer Expedition XP150, XP800, and XP1000.

What is the primary application? Whether indoors or outdoors, if you’re ever going to use the system with several musicians, requiring additional inputs and power to get the best performance, offer XP1000, XP800, and  XP150. These are also great for larger classroom lectures.

When AC power isn’t readily available, ultra-portable, rechargeable systems with their basic, easy-to-use setups are the ideal mobile sound reinforcement solution, offer Expedition XP106W, Express, and Escape

Related Products:

Expedition XP106w
Rechargeable Battery-Powered Wireless PA with Bluetooth®
$404.99 (US)
MAP: $299.99 (US)
HL 00140070

Expedition XP150
150-Watt Portable PA
$419.99 (US)
MAP: $299.99 (US)
HL 00140062

Expedition Express
Rechargeable Battery Powered PA with Bluetooth®
$279.99 (US)
MAP: $199.99 (US)
HL 00140067

Expedition Escape
Rechargeable Battery-Powered Speaker System with Bluetooth®
$149.99 (US)
MAP: $99.99 (US)
HL 00140066

Expedition XP800
800-Watt Portable PA System
$809.99 (US)
MAP: $599.99 (US)
HL 00156730

Expedition XP1000
1,000-Watt Portable PA System
$1,039.99 (US)
MAP: $799.99 (US)
HL 00140064

Expedition Single Speaker Stand
$99.99 (US)
HL 00140108

Mixer Stand Holder for the Expedition XP1000 and XP510i Portable PAs
$84.99 (US)
HL 00140113

The Daru Jones Signature Model LoFReQ from Solomon Mics

The fact that the LoFReQ is small, with a built-in mic stand mount, makes it easy to position and practical to use on most sources—this is much more than just a kick mic. The Daru Jones Signature Model has gold contacts and a dust cover on the XLR output, plus it has beefed up wiring to help make it more road-ready.Solomon-w-Daru-4

From a recent conversation with the owner of Solomon Mics, Henry French:

“I spoke to Daru after he tried the standard LoFReQ. He loved it and was interested in doing a signature model so I asked him what he wanted to change. He wanted it to match his kit with the gold sparkle shell but he didn’t want to change the sound! So, since Daru travels a lot, we added the special gold-plated XLR connector with a dust cover and beefed up the wiring just to make sure his signature model was more road ready. We wanted to still keep the cost reasonable but we also included a more substantial gig bag compared to the thinner nylon bag that come with the standard LoFReQ. He loves it!”

Check out this VIDEO we did with Henry at NAMM 2016. He talks about the standard and Daru Jones versions of the LoFReQ.

I’ve been using the LoFReQ in recent recording sessions and have had great results on kick drum but also fantastic results on a bass vocalist! I have a favorite ribbon mic that I like to use on the bass singer from The Coats Vocal Band but in the last couple sessions I put the LoFReQ up right beside the ribbon—amazing results!

LoFreQ on kick

The LoFreQ on kick drum with an AKG D12 E inside with a Sony C500 condenser outside.

LoFReQ on Bass Voc

The LoFReQ next to an Audio-Technica 4080 ribbon mic ready to record bass vocals for The Coats new album.


  • Brass hardware and signature nameplate
  • Neutral XLR with gold contacts
  • Upgraded robust wiring
  • Dara’s gig bag
  • Gold spare tolex
  • Mic type: Dynamic 6.5″ driver
  • Polar pattern: Bidirectional
  • Impedance: 150 ohms
  • Frequency response: 25 to 3000 Hz
  • Output jack: Neutrik XLR
  • Overall dimension: 7″ x 3.5″
  • Weight: 4.1 lbs


  • Customized in-line pad for controlled gain and impedance designed to match the Shure Beta 52
  • Attaches to standard mic stand (5/8″ fine thread)
  • Tolex wrapped fiberboard shell
  • Heavy duty protective grills
  • One Year Warranty


Daru Jones LoFreq Signature Model
HL# 156924


Solomon LoFReQ Black
HL# 152226

Solomon LoFReQ White

Solomon LoFReQ Trooper (Black & White)
HL# 152228

Screen Shot 2016-02-27 at 12.03.02 PM



Social Media and Hal Leonard Tech

In the Tech division of Hal Leonard, we’ve been branching out to discover every possible way of getting information into your hands—all with the intent of helping you be better informed so you’ll know the trends, understand the technology, and be able to better succeed in your retail businesses.

In that quest, we’re using social media to provide you with timely insider information that can help you to stay in the know and be prepared for customer questions and inquiries.

Social Media Tools

  • Twitter

Twitter provides an instantaneous point of contact between the informational pool at Hal Leonard and you, the retail professional. If we run across something that you should know about right away, Twitter is the right tool for the job. But, you need to be following us for that process to work. If you have a Twitter account, please follow @HalLeonardTech.   Screen Shot 2016-03-22 at 9.06.10 PM

If you don’t already have a Twitter account, please sign up. It’s easy to create a Twitter account and to establish your own Twitter handle—hopefully your store name will be available. Just go to and press the “SIGN UP” icon.

Screen Shot 2016-03-22 at 9.30.44 PMOnce you’ve signed up, go to “Settings” from the main pulldown list found by clicking on the icon in the upper right corner of your Twitter page.

Then select “Email notifications” and make sure that you’re getting all of your updates and tweets immediately once they land in your account. Since I have all of these same options selected, I’ll also instantly see any comments or questions that you post.Screen Shot 2016-03-22 at 9.34.22 PM

  • The Hal Leonard WordPress Blog

Visit our WordPress blog at and select the option to FOLLOW us. This blog presents editorial insights into topics ranging from Blue Mics’ Yeti to Pro Tools 12 updates to the Line 6 AMPLIFi to the mobile recording boom, and will be continually fed with new and helpful content. In these blog posts, you’ll also find links to supporting videos as well as links to products that are related to the discussion.

  • The Hal Leonard YouTube Channel

We use YouTube to store video content that supports our tweets and blog posts. Visit and search for HalLeonardTech. Subscribe to our channel to see all of our released video content. We have also subscribed to the manufacturers that we distribute so this provides an excellent way to keep up on the other manufacturers in the Hal Leonard family.

Screen Shot 2016-03-22 at 11.11.23 PM


We are providing these informational tools for your benefit and success. Please let us know when they’re helpful and also let us know if you need some support that we aren’t yet providing. We are anxious to adjust in any way that will make your business more successful.

The Line 6 AMPLIFi Series

A Truly Amazing Amp/App Combo!

A75 ReinventedThe sound inspires the type of music. If you hear a specific type of sound, it tends to trigger an emotional response that is tied to your musical history and the feelings associated with that sound. The sound inspires something a guitarist to play with a certain energy, passion, and emotion. If you hear a sound that’s aggressive and distorted and wild, ala Metallica, you’ll probably play something like a Metallica song in response to hearing the sound. Or if you hear the sound from the intro guitar on Dire Straits’ “Money for Nothing,” that’s what you’re likely to play—or at least try to play.

That’s why the AMPLIFi series from Line 6 is so important. It’s an amazing practice tool because it makes finding the right sound for the song, easy, automatic, instant, and pain free. If you have a popular song in your iTunes library, there’s a great chance that when you press the song title, several tones that sound just like the guitar on the recording will automatically pop onto the Tones list.

Screen Shot 2016-02-27 at 11.40.13 AMFor example, when I select Sweet Home Alabama from the AMPLIFi app’s list, the song opens and the AMPLIFi app searches the AMPLIFi community for tones that have been created and saved by its members.

It’s incredible and virtually immediate! Once the list of Tones pops open just touch a tone and it will load right away—that’s it, you’re ready to play along with the original recording.

Whether you’re someone who just wants to have fun playing guitar around the house, a serious professional and you NEEDS to stay on your A-Game, or a teacher trying to inspire a student, the AMPLIFi is the perfect solution. Nothing inspires a guitarist—teacher, performer, or student—more than a great guitar tone!

Special Features


The first time you pick up the AMPLIFi, you’ll understand the care and attention to detail that went into building this amp. The handle very comfortable and it’s built right in to the top of the amp.

Amplifi Close 1

It’s a little like a door handle on a very nice car because it feels good and your initial response is “Oh, that’s a smart way to do that and it feels perfect.” If you’ve ever opened the door of a new BMW you’ll know what I mean. Or if you’ve seen how the Tesla door handle slides out of the door when you walk up to get in, you’ll get the same blast of “hey that’s cool how they designed that.”


Bluetooth® connectivity with your iOS or Android™devices offers two key functions:

1.     You can stream audio from iOS or Android™ device. This thing sounds great—likely the best-sounding Bluetooth® speaker system you’ve heard! Everything is setup perfectly so you can play your guitar along with the music that’s playing back from your device.

2.     The Bluetooth connection is also how you edit patch parameters and how you access your iTunes music library and the Tone library from the AMPLIFi online community.

Screen Shot 2016-02-27 at 11.48.49 AM

Sound Quality 5-speaker stereo audio

With its 5-speaker stereo configuration, the sound quality of the AMPLIFi is excellent. Since many or most of the sounds are stereo, this lets you enjoy the full spatial  effect of the sounds AND the stereo playback from your iTunes library stereo sounds excellent.

Screen Shot 2016-02-27 at 11.51.56 AM

The iOS/Android™ Interface

Whether you’re using an iPad, iPhone, or an Android™ device, the AMPLIFi app’s interface provides a super-instructive way to hear the Tone edits you make. And it lets you quickly see how others in the Line 6 AMPLIFi community have built their sounds. Effects are very intelligently placed and it’s a simple matter to move them around in the chain or to access the inner parameters. It’s really very intuitive to operate and its graphic nature makes it an excellent teaching tool.

The Music Library

The iTunes music library automatically shows up in the AMPLIFi app. Simply press on the song you want and it opens in a split window that has the song on one side and the AMPLIFi Community’s Tones list on the other.

Automatic Tone Matching

It’s hard to describe how great it feels to have a list of great-sounding tones that are just like, or very much like, the guitar tones on the original recording. It’s gotten so much more complicated than the stomp box days because there are so many options. AMPLIFi gives you the leg-up that makes it fun to practice. When you find a sound that you really like, save it to your own Tones library so you always have it available.

Screen Shot 2016-02-27 at 11.56.31 AM

Wrap Up

So, I’m sold. This is a great practice tool and an awesome teaching aid. The nice folks at Line 6 have really thought through what it takes to get a guitarist to sit for hours practicing and playing music with authentic and inspiring sounds. Fantastic job Line 6! Check out the great product line from Line 6 and definitely check out the Line 6 AMPLIFi!

CLICK HERE to see the video version of this blog post.

Related Products

Inventory #HL 00125370
UPC: 614252302302

AMPLIFi 150 
Inventory #HL 00125369
UPC: 614252302296

Inventory #HL 00142824
UPC: 614252304085

Inventory #HL 00129179
UPC: 614252303361

Relay G50 Wireless System 
Inventory #HL 00001709
UPC: 614252007719

AMPLIFi Web Resources

Here are some excellent web resources that help tell more about the AMPLIFi story.

Screen Shot 2016-02-27 at 12.03.02 PM


Mobile Recording Boon!

Mobile recording started to sneak its way onto the scene a number of years ago. I remember buying the IK Multimedia iRig when it was first released and just enjoying the fact that I could get some useable guitar sounds out of a tiny box and my iPhone. Now, mobile recording has become a revolution. Most modern cell phones have the capacity to shoot full HD or 4k video, which can be sweetened in audio post-production—still in the phone—with multitrack audio recorded directly into the phone through an external mic or two.

Screen Shot 2016-02-03 at 5.41.54 PMAs a musician you’re at the mercy of your creative environment and your ability to quickly get great ideas recorded and developed before they float away. With an iPhone or an iPad, an audio interface, a mic or two, and a very affordable app, your musical creations can be faithfully captured anywhere you go, any time of day—it’s a great time to be alive!

Tom Rudolph and Vince Leonard collaborated in the development of The iPad in the Music Studio: Connecting Your iPad to Mics, Mixers, Instruments, Computers, and More! They actually used every mobile tool at their disposal to collaborate in the writing of this book. Rudolph and Leonard share insights into specific products and apps that they tested out in the trenches. If you’re considering jumping into the deep end of mobile recording, The iPad in the Music Studio will help get you going and save you a lot of research time and money.

Here are some examples of the type of content they provide, complete with links and QR codes that take you straight to the information you need.

Ch 2

iPad in the Music Studio-Chapter 2 excerpt

Chapter 7

iPad in the Music Studio-Chapter 7 excerpt

The iPad in the Music Studio: Connecting Your iPad to Mics, Mixers, Instruments, Computers, and More!
Series: Quick Pro Guides
Softcover Media Online
Authors: Vincent Leonard, Thomas Rudolph
$19.99 (US)
HL 00119488

Related products:

iRig Mic
Series: IK Hardware
$59.99 (US)
HL 00750263

iRig 2: Digital Guitar Interface for iOS
Series: IK Hardware
$39.95 (US)
HL 00142930

Apogee Duet: 2 In x 4 Out USB Audio Interface with Waves Silver Plug-In Bundle
Series: Apogee
$649.00 (US)
MAP: $595.00 (US)
HL 00155762

ONE for iPad & Mac: Audio Interface and Microphone for iPhone, iPad and Mac
Series: Apogee
$349.00 (US)
HL 00140805

JAM for iOS devices and Mac: Studio Quality Guitar Input
Series: Apogee
$99.00 (US)
HL 00141052

MiC 96k: Professional Microphone for GarageBand on iPad, iPhone and Mac
Series: Apogee
$229.00 (US)
HL 00140808

Snowball: Classic Studio-Quality USB Microphone
Series: Blue Microphones
$69.00 (US)
HL 00754515

iRig KEYS: Mini Keyboard Controller for iPhone, iPod Touch, iPad and Mac/ PC
Series: IK Hardware
$99.99 (US)
HL 00113432

iRig MIDI 2
with USB/ Lightning Interface
Series: IK Hardware
$99.99 (US)
MAP: $79.95 (US)
HL 00137702

Musical iPad: Performing, Creating, and Learning Music on Your iPad
Series: Quick Pro Guides
Publisher: Hal Leonard
$19.99 (US)
Inventory #HL 00119292


Avid’s Pro Tools 12 Upgrade Plan: Look Closely


Answers to some fundamental questions about Avid’s new upgrade options

I started hearing the buzz amongst my studio producer/engineer buddies about the new purchase plan for Pro Tools 12. The word “subscription” just absolutely twisted the conversation—it freaked everyone out. Avid is a pretty smart company and it just didn’t make sense to me that they would do something stupid. So, I went to the source to see if I could just keep asking questions until I got it (watch the linked Skype interviews at the end of this post for an excellent explanation of the entire program).

In my effort to keep things very simple, here are a couple of the things I discovered from Jay Reagan, Partner Account Manager | Sales Americas Pro Audio for Avid. There’s a little more to the story but I believe that these two scenarios address the concerns of the majority of existing and potential Pro Tools users.

If You Already Own Pro Tools

  1. Throw out the word “subscription” for now.
  2. If you own Pro Tools right now, it’ll cost you $299 ($99 if you own Pro Tools 11) for the upgrade to 12.x (today it would be 12.4). That’s just like any other DAW upgrade—you own it and it never goes away. Plus, you get every update for one full year from the date of purchase.
  3. With this update model, Avid is constantly developing new features to be added to your account as they’re available. This is a diversion from the previously accepted norm in which you purchase a major release and then, other than a few bug fixes, you wait 12–18 months for the next major release that has a slug of new features. As an example of why I now believe this is a far better system, since the release of Pro Tools 12, we’ve seen:
  • 12.1 added track input monitoring, let you copy fader settings to sends, provided for up to 128 simultaneous audio tracks and 512 instrument tracks, and it let users solo tracks in PFL (pre-fader listen) or AFL (after-fader listen) mode for optimal recording.
  • 12.2 added VCA masters, disk cache, advanced metering, gain reduction metering, Avid Access Plan options including new Plug-in Bundle.
  • 12.3 added Commit Track (a little like track freezing), Drag and Drop MIDI Commit (converts MIDI data to audio simply by dragging MIDI data to an audio track), Track Commit Mix Delivery, Clip Transparency (lets you see the clip under the one you’re dragging so you see the precise alignment of the clip position for an edit), Batch Fades and Fade Improvements (lets you determine preset fades and apply fades to any number of clips at the same time), and Track Bounce (lets you easily render any or all tracks and groups of tracks for archival, stems, or preparing to transfer to another DAW).
  • 12.4 added Audio Track Freeze, Instrument Track Freeze, and Aux Track Freeze (fantastic features for freeing up processing resources).
  • 12.5 was just announced and shown at NAMM. It focuses on cloud-based collaboration with a workflow that makes long-distance collaborations amazingly easy while enabling a type of creative interaction that is powerful, efficient, and forward-thinking.
  1. If you’re keeping track, in a very short time, Avid has released a LOT of very important, game-changing features—features that may well have been held, in the previous upgrade model, for the next major release. As a guy who is always working on some kind of recording project, I’ve seen several of these 12.x release features immediately increase the efficiency of my workflow. I like that! To me, there’s a major benefit to this new era of Avid upgrades.

In a very short time, Avid has released a LOT of very important, game-changing features—features that may well have been held, in the previous upgrade model, for the next major release.

There are two options available:

  1. After one year you can pay $99 to keep the upgrades coming for another full year. If you choose to stop the flow of upgrades to your Avid Application Manager, simply don’t pay the upgrade fee and you keep what you have, as-is—you losing nothing.
  2. When you upgrade to Pro Tools 12.x, you have the option (for an additional $99) to choose a year’s use of an additional plug-ins bundle along with a year’s worth of the Tech Support Plan. This IS the component that goes away if you choose not renew, you loose the additional plug-ins bundle and the tech support.

Alright, here’s my editorial take on these two options. Spending $99 for another year of upgrades, especially at the rate Avid is releasing them, seems like a no-brainer to me. I’ve also been in the music business long enough to know that there are times when that $99 might be the difference between feeding your family and feeding Avid. If you don’t renew the upgrade plan, you’re still fully functional with your current version of Pro Tools.

Regarding the tech support and plug-ins bundle, it depends on how likely you are to use tech support. I’m not so likely to use the tech support but I like plug-ins and I like what’s in the bundle so, to me, that part of it is worth the investment.

Now, about the part where your plug-ins go away if you don’t re-up for the plan: I stopped trusting a long time ago that my plug-ins would work with whatever version of the DAW I’d have in a few years. I virtually always render full versions of the tracks—with the plug-ins activated—so I have the sounds I used in the final mix ready to go if I need to do a recall at a later date. Sometimes that’s been cumbersome and time consuming; however, the features I’ve outlined in this very article make it super-simple to lock your sounds in place forever. I’ve been using the plug-ins in the bonus bundle and they’re worth taking a look at.

If You Are Purchasing Pro Tools for the First Time

Read everything above this line and replace $299 with $599—that’s pretty much it with a couple minor twists. Watch the linked videos, Purchasing Options for Existing Pro Tools Owners. and Options for Purchasing Pro Tools 12 for the First Time and consult Detailed List of Pro Tools 12 Upgrade Options and Pro Tools 2016 Description and Prices for the full scoop.